5 Best PR Agencies in Amsterdam to Turn Quiet Launches into Loud Ones
A friend of mine recently started building her own brand from scratch, and she went into it thinking PR would be something to figure out later. In her mind, if the product and story were strong enough, the rest would naturally follow.
After a few weeks of getting everything in place, she began sharing her story with some media contacts to see how it would land.
That’s when things got more complicated than she expected, as emails went unanswered, and one pitch came back completely off-track.
That’s when she started digging into what actually makes media relations work, beyond just having a good idea.
Since I was around for most of it, I ended up helping her look into the best PR agencies in Amsterdam, too, trying to figure out who actually knows how to shape a story properly.
So if you’re also thinking of launching something of your own, it might be worth having the right publicity support from the start.
How much does a consultation with a PR agency cost in Amsterdam?
In Amsterdam, a consultation with a PR agency offers introductory or strategy sessions for around €400 to €600. Meanwhile, more structured agency consultations can set you back up to €150 per hour.
1. PRLab
Address: Herengracht 252
Contact Details: +31 20 244 3748
Operating Hours: Monday – Friday: 9:00 AM – 5:00 PM
PRLab is a go-to for brands that are a bit tired of traditional PR agencies still chasing headlines the old way. Instead of treating coverage like a numbers game, they focus on structured, data-led storytelling that shows how visibility is actually built.
They’re especially strong in tech, which makes sense given their ability to translate complex products into clear narratives. At the same time, they’re not only for large-scale companies, as startups and smaller brands can still work with them comfortably.
As a recognised international PR agency, they also help brands expand into new markets, shaping stories that travel well beyond local borders.
One standout feature is their live PR tracker that allows customers to see placements in real time. Clients appreciate this transparency, especially in a space that is typically hard to measure.
The only drawback is that they remain responsive only during their official business hours. Nonetheless, they’re still reliable when it comes to meeting agreed timelines.
Great ideas and great communication
“PRLab is second to none for its work with startups in Fintech and Blockchain. Our mission became theirs. Great ideas and great communication. They succeeded where other agencies have failed. I strongly recommend.”
A Butler, Google Review
Always very helpful and supportive
“PRLab is definitely the best PR agency in Amsterdam. A great team, always very helpful and supportive. They offer excellent public relations services for startups and SEO. It was a pleasure to work with them!”
Екатерина Писарева, Google Review
2. So PR Amsterdam
Address: Admiraal de Ruijterweg 21 1st floor, Admiraal de Ruijterweg 21
Contact Details: +31 20 408 1868
Operating Hours: Monday – Friday: 9:00 AM – 5:00 PM
So PR Amsterdam is well known in the beauty and fashion space, working closely with content creators and celebrity-led brands who want a more curated, visually driven approach to PR.
Founded in 2005, the agency has had plenty of time to build a strong media network, starting back when digital PR was still finding its feet.
That early experience shows in the long-standing relationships they’ve maintained with fashion and lifestyle media over the years.
Here, they also run So Studio, a creative hub used for brand events and activations, giving clients a physical space to bring campaigns to life in a more immersive way.
It’s also where a lot of the ideas really start to take shape, which is why clients rave about their 4-hour brainstorming sessions. Concepts are unpacked in detail and turned into clear, actionable campaign directions.
Just keep in mind that these guys can’t always take on last-minute campaigns, so a bit of planning ahead is needed to get the most out of them.
Everyone in the team is super helpful
“So PR’s podcast studio is the perfect space to host your podcast. Everyone in the team is super helpful, friendly and there to help every step of the way. Thanks again for having us in creating the first season of the Pleasure Narratives for the Pleasure Society.”
Shari Klein, Google Review
They share the same sustainable ideas as we do
“We needed help for launching a new sustainable cosmetic initiative and people told us to ask SO Pr for assisting us. From the first contact to the great result the service was super. For us it was the first time working with a professional agency and our expectations were truly exceeded. Our product shined at media we’d never heard about and the text of press release and flyer were really on point. We will from now on launch all our new products with So Pr and in our belief any earth responsible brand should do the same because at So Pr they share the same sustainable ideas as we do our selves.”
Thomas Kascha, Google Review
3. Nxt Agency
Address: Keizersgracht 203
Contact Details: +31 20 765 7570
Operating Hours: Monday – Friday: 8:00 AM – 6:00 PM
Nxt Agency brings a very different kind of energy to the PR scene in the city. If a high level of momentum matters to you, they lean fully into that, and it shows in how they position themselves.
There’s a constant sense of movement here at Nxt, which is why they tend to attract new or startup brands.
Clients are also impressed by how in tune they are with trends and current events. They’re quick to pick up on what’s happening culturally and digitally, and they usually weave that into campaigns.
They’ve also been recognised by FONK150, a well-known annual ranking that highlights the best marketing and digital agencies in the Netherlands based on industry performance and client feedback.
When it comes to delivery, they’re generally reliable for meeting agreed timelines and keeping fast-moving projects on track.
That said, their services sit on the premium side. If you’re on a budget, I suggest that you look elsewhere, unless you’re ready to stretch it out a bit more.
Did extremely well under time pressure
“If you have never worked with a PR Agency before, it’s kind of a deep dive, but the team at nxt did extremely well under time pressure, as well as results came quickly and more than expected.”
AKHK, Google Review
They think along with you
“Professional and driven company, they think along with you to determine which solution best suits your business.”
Pim, Google Review
4. Progress Communications
Address: Pieter Braaijweg 87
Contact Details: +31 20 363 1152
Operating Hours: Monday – Friday: 9:00 AM – 5:45 PM
Progress Communications is one of those agencies you keep hearing about when people talk about tech PR in the city, especially if you’re looking at both startups and bigger names, like Huawei and Microsoft.
This agency also picked up some solid recognition that shows work consistency, including a win at the Digital Communication Awards in 2024, and being a finalist at The SABRE Awards EMEA in 2025 for the AVM Gaming category.
That same work ethic shows in how clients praise the agency’s clear communication, with weekly progress reports that are easy to access whenever needed.
They also keep an eye on developments in the market, both on social media and in print, using their media-monitoring tools just to make sure your brand stays on top of what’s being said.
Sadly, because of their meticulous process, they usually need longer lead times for launches, so they’re not really built for last-minute campaigns.
The teams are highly professional
“This agency has enabled us to significantly develop our company’s reputation in the Belgian and Dutch markets, and the teams are highly professional and expert in PR, social media and paid media. I really enjoyed working with Progress Communications.”
Camille Paplorey, Google Review
Competent PR agency
“Good and competent PR agency for both clients and journalists.”
Rob Coenraads, Google Review
5. Dutch Global Media
Address: Keizersgracht 258
Contact Details: +31 20 880 0000
Operating Hours: Monday – Friday: 9:00 AM – 6:00 PM
If you’re looking for a PR agency that leans more into the luxury and premium space, Dutch Global Media could be the one for you. They normally handle brands that already have a clear identity and are ready to position themselves on a bigger stage.
They handle press briefings and event support, so a lot of their work goes beyond just media outreach and into shaping real-world brand moments as well.
With a strong international network, they’ve been able to collaborate with global names like Universal Pictures and Sony, which gives them a sense of scale and access that’s quite hard to match.
Loyal patrons also highlight the agency’s attention to detail. One thing they do expertly is keep the messaging consistent from press materials to how the brand is represented in media coverage—while still meeting target launch dates.
It’s worth noting, though, that because of their positioning, Dutch Global Media isn’t really the best fit for those who are just starting.
Their attention to detail is amazing
“Great company to work with. Their network and professionalism makes everything accessible. Their attention to detail is amazing. Working with DGM takes events seriously to a higher level. François and Erieke also have a kind heart and work with a lot of passion for their clients and network.”
Romy Stuik, Google Review
Knowledgeable team
“Very professional, knowledgeable team.”
Folkert de Boer, Google Review