Raise a glass to great beer at the Heineken Experience in Amsterdam
From humble beginnings to global icon, the Heineken Experience takes you on a captivating journey into the world of beer. Start by exploring the brand’s rich history before stepping inside the original brewery to see the brewing process up close.
Along the way, you’ll learn how to pour the perfect pint and even join a simulated adventure as a beer bottle.
This stylish, interactive journey transforms history and brewing into an unforgettable experience. So, ready to dive in?
Check our guide to make the most of your visit to the Heineken Experience in Amsterdam.
Where is the Heineken Experience?
You can visit the Heineken Experience at the house of the original Heineken beer, located at Stadhouderskade 78, 1072 AE Amsterdam. The attraction offers an interactive journey through the history of the brewery and the process of crafting this iconic beer.
What is the main landmark of the Heineken Experience?
The most immediate and prominent landmark near the Heineken Experience is undoubtedly the Albert Cuyp Market. It’s known for its vibrant atmosphere and the constant buzz of both locals and tourists shopping for produce.
How to get to the Heineken Experience?
By Tram: Take tram line 24 and get off at Stadhouderskade. Then, take a short walk to the Heineken Experience. The entire trip takes around 20 to 25 minutes.
By Taxi/Uber: From Central Station, you will be directly taken to the Heineken Experience with an estimated trip time of 10-15 minutes.
By Metro: Take the metro to Vijzelgracht station, on the north-south line. From there, it is a 10-minute walk to the Heineken Experience. The whole trip is around 15-20 minutes.
What to Do and See at the Heineken Experience?
Journey through Heineken history
Media credit: ktp.vor
It begins with a fascinating journey through the brand’s rich history, dating back to 1864. Explore the original brewery and learn about Gerard Adriaan Heineken’s vision and the innovative brewing techniques.
You can see interactive exhibits, including vintage bottles, advertising campaigns, and historical artefacts, that provide a captivating glimpse into the evolution of Heineken.
You’ll discover how the company navigated wars, economic changes, and evolving customer tastes while maintaining its commitment to quality.
Watch the brewing process
Media credit: 19chucky91
Visiting the Heineken Experience provides an in-depth understanding of the brewing process, from the selection of high-quality ingredients to the meticulous fermentation and bottling procedures.
Some interactive displays offer an engaging exploration of the role of barley, hops, water and Heineken’s unique A-yeast in creating beer’s distinctive flavour profile.
You can see how the process has evolved over time, incorporating modern technologies like filtration, growing systems, and the like.
Experience the 4D Brew U Ride Adventure
Media credit: andrientreup
Experience and prepare for the exhilarating adventure as you “become” a beer bottle in the 4D Brew U ride. It takes you on a stimulating journey through the brewing and bottling process, engaging all your senses.
You’ll feel the heat of the brewing tanks, the fizz of the carbonation, and the rush of the bottling line. It combines a ride experience with visual effects, motion stimulation and sensory elements that make the experience unforgettable.
Discover the art of perfect pour
Media credit: erandamorinaa
No visit to the Heineken Experience is complete without stepping into their tasting room, where you can discover the art behind a perfect pour.
The expert will demonstrate the proper technique and give tips about maximising the beer’s flavour and aroma. And you can even try to test and pour your pint.
Enjoy the World Bar and Rooftop Terrace
Media credit: zero_degree.jin
Take a seat at the Heineken Global Bar, where you can explore how the brand has expanded worldwide through marketing, innovation, and sustainable practices.
You can also visit the Rooftop Terrace, a design that gives a perfect spot to end your Heineken Experience. It offers a panoramic view of Amsterdam’s skyline, perfect for enjoying a final drink.
Where to Eat and Drink near the Heineken Experience?
FEBO
Media credit: febo.nl
Website: https://www.febo.nl/
Location: Leidsestraat 94, 1017 PE
Contact: +31 20 620 8615
Hours:
- Monday to Saturday (except Friday-Saturday): 11:00 AM To 3:00 AM
- Friday to Saturday: 11:00 AM to 4:00 AM
Pricing: €€
If you want easy and fast service after your Heineken Experience, you can eat at FEBO. It’s a quintessential Amsterdam experience, and a fast-food restaurant where you get your food from a vending machine.
They serve a taste of classic Dutch fast food, such as the kroket, a deep-fried, creamy meat ragout snack. It’s for quick and affordable treats, making it perfect for a bite on the go.
Omelegg
Media credit: omelegg
Website: https://omelegg.com/
Location: Ferdinand Bolstraat 143, 1072 LH
Contact: +31 20 370 1134
Hours:
- Monday to Friday: 7:00 AM to 3:30 PM
- Saturday to Sunday: 8:00 AM to 3:30 PM
Pricing: €€
Omelegg’s atmosphere is defined by its bright, exposed brick interior, communal tables and the aroma of freshly cooked eggs. That’s why this is a hotspot in Amsterdam for breakfast with humble omelette treats.
And these aren’t average omelettes; they’re a creative array of fillings, from classic cheeses and meats to international flavours like chorizo and feta.
Van ‘t Spit
Media credit: vantspit
Website: https://vantspit.nl/
Location: De Clercqstraat 95, 1053 AH
Contact: +31 20 358 3878
Hours: Monday to Sunday: 5:00 PM to 10:00 PM
Pricing: €€
Van ’t Spit is an Amsterdam favourite known for its simple yet irresistible offerings, such as perfectly roasted, free-range chicken. It focuses on quality, using sustainably sourced chickens cooked on a rotisserie.
The menu is straightforward—whole or half a chicken, accompanied by tasty sides like applesauce, potatoes roasted in chicken, and coleslaw. It’s a no-frills dining experience, focused on delivering the best roasted chicken.
Bazar Amsterdam
Media credit: conexaoamsterdam
Location: Albert Cuypstraat 182, 1073 BL
Contact: +31102065151
Hours:
- Monday to Sunday (except Friday-Saturday): 11:00 AM to 12:00 AM
- Friday: 11:00 AM to 1:00 AM
- Saturday: 9:00 AM to 1:00 AM
Pricing: €€
It offers a vibrant dining experience in a beautifully renovated former church. Stunning, intricate patterns and colourful mosaics create an exotic atmosphere.
The restaurant’s menu features a variety of flavorful dishes from North Africa and the Middle East. It includes tagines, grilled meats, and vegetarian options such as a veggie salad, stuffed grape leaves, couscous, and more.
And here, you can experience an immersive tour named ‘Behind the Scenes,’ where you can personally see what is happening inside the kitchen and even have an exclusive interaction with the restaurant’s chef.
Haringhandel Frens
Media credit: haringdandelfrens
Website: https://frens-haring.nl/
Location: Singel 470, 1017 BB
Contact: +31 6 57089680
Hours: Monday to Friday: 11:00 AM to 5:00 PM
Pricing: €€
Haringhandel Frens is a classic restaurant in Amsterdam, where Haring (herring) is the speciality. They specialised in preparing fresh, raw herring that was traditionally cleaned, brined and served with chopped onions and pickles.
You can also enjoy their haring challenge, where customers are encouraged to join and try to eat a certain number of haring in a set amount of time for a chance at a meal discount.
If you’re feeling adventurous, try incorporating herring into unique dishes, such as herring pâté, or, for the truly daring, even herring ice cream.
Where to Shop near the Heineken Experience?
Anna + Nina
Media credit: annaninanl
Website: https://www.anna-nina.nl/
Location: Gerard Doustraat 94, 1072 VX
Contact: +31 20 204 4532
Hours:
- Tuesday to Saturday: 10:00 AM to 6:00 PM
- Sunday to Monday: 12:00 PM to 6:00 PM
Pricing: €€
Anna + Nina shop is beautifully curated with colourful displays. The shop features twinkling lights and an eclectic mix of vintage and modern furniture. Their style is eclectic, bohemian and whimsical, featuring unique pieces sourced from around the world.
Here, you can find elegant jewellery, quirky home decor, and stylish clothes that evoke a vintage-inspired vibe. They also have a jewellery-making workshop where customers can learn the basic techniques of jewellery-making.
Primark
Media credit: Primark
Website: https://www.primark.com/nl-nl/c/voor-thuis
Location: Damrak 77, 1012 LM
Contact: +31 20 604 1521
Hours:
- Monday to Saturday: 9:00 AM to 10:00 PM
- Sunday: 10:00 AM to 8:00 PM
Pricing: €€
Primark in Amsterdam is a place with a wide range of fashion choices. It doesn’t offer luxury brands like a Gucci bag, but you’ll find a huge selection of alternative clothes, shoes, and accessories.
They also offer a unique service, called the ‘style challenge’, where customers style the items purchased in the shop and post on social media. In return, they can receive a reward, such as a discount on future purchases.
the Otherist
Website: https://www.otherist.com/
Location: Leliegracht 6, 1015 DE
Contact: +31 20 320 0420
Hours: Tuesday to Saturday: 11:00 AM to 5:30 PM
Pricing: €€
The Otherist in Amsterdam is the answer to your question: “How can I look effortlessly cool without looking like anyone else?”
This isn’t your typical fast-fashion shop. Instead, The Otherist offers a carefully curated collection of clothing, accessories, and beauty finds that exude refined Scandinavian chic.
They also host artist spotlight events featuring local artists and designers of unique and limited-edition items, such as De Stijl, glass vases, and vintage travel posters.